GAMIFIED PLATFORM FOR MANAGEMENT
Leroy Merlin Director's Club 2.0
For Leroy Merlin, we developed a completely innovative formula for continuous development: Director’s Club. Eighty people from the company’s key personnel, each responsible for a business unit of 200-300 people, where development had been invested in for years. Each of them needed an autonomous approach, a lot of inspiration, and a social networking platform. We are going to revive the project for the next edition—this time complemented by an elite Premium Club group and a gamified platform.